33 Bedford Row wanted to discuss their existing website which had become outdated and was no longer representative of an International Barristers’ Chambers. The website needed a complete rebuild and redesign, so it could appeal to new clients with a modern outlook.
PilotBean, an East-London based digital agency specialising in website and application development, asked us to come onboard with them. March has worked alongside PilotBean in a design capacity for more than four years, including working on digital projects for other Barrister and Solicitor clients including Mishcon de Reya, Tanfield Chambers and Hardwicke.
PilotBean and March met the lead contacts at 33 Bedford Row, where we discussed the issues with their current website and what a newly-designed site would mean for them.
Together, we came up with a plan to develop a new website with a clean, modern look and feel.
PilotBean would lead the development, while March would be in charge of art direction and user interface design.
We agreed on implementing several new features into the new site:
As part of our art direction remit, we created a photoshoot brief for a third-party photographer. The photographer would take pictures of all 33 Bedford Row’s Barristers and Clerks, using rules that we defined. This would bring consistency to the tone and positioning of each person, making for a great look on the site.
For the home page and other parts of the site, we would use bespoke lifestyle photography. Again, guidelines for these pictures were briefed to the designers.
During the briefing process, we discovered that many users go to the 33 Bedford Row website already knowing the area of expertise they need to access or the Barrister they want to talk to. For this reason, we implemented advanced search functionality into the new site. This feature allows users to quickly start their search and find relevant results directly, without having to leave the page they are on. There is no need for search results pages; users go straight to the content they want. This is augmented by a real-time search and filter tool, developed by PilotBean. It would help users quickly find the information most relevant to them, by quickly sorting content on a listing page. We also developed mega-dropdown menus to make it easier for users to find the content they require.
The response from 33 Bedford Row was extremely positive.
The Barrister Search feature has made a significant difference. Each barrister has their own page, with a stunning photo, contact details, biography, history of cases and sectors they specialise in.
It helps put a human face on the Chambers, while Barristers can quickly and easily keep their own profiles up-to-date using the content management system.
Having the website fully mobile-responsive has also made a difference, with more visitors coming to the site from smaller devices.
Finally, the new content management system allows 33 Bedford Row to promote themselves as experts in their industry. The new Insights section contains news and opinions from its Barristers, all easily searchable for the user.