User Interface Design

Increase engagement with great UI Design

If your business has a website or mobile app, you need to think about UI design. Creating a look and style for your site is your opportunity to delight your users. It can also be something that sets you apart from your competitors.

On this page, we’ll look at exactly what UI design is and why you need to consider it as part of your overall site build. We’ll also examine what makes up an effective user interface and how, as a UI design agency, March can help you create websites and apps that your users will love.

What is User Interface design?

UI (user interface) design is the area of website design relating to the visuals of your site: the look and style. The aim of a UI designer is to create a site that looks appealing to the user, while being easy to use for reading and navigation. It takes place on websites, as well as mobile apps; Android design and iOS design are subgenres under the UI design catch-all term.

There are many components making up this branch of design, including:

  • Colours
  • Typography
  • Placement of buttons and links

However, in nearly every case, the goal of a UI designer is simplicity. You need to make your site or app as natural and intuitive for the user as possible.

UI design is sometimes confused with UX design. UI design is a component of UX design. UX is concerned with every element of the user experience, such as loading speeds and ad placement, while UI relates only to the look and style. UX is everything, while UI is the surface.

Why you need effective UI design

If you put no effort into the design of your user interface, your site will be a thrown-together mess. Users, who have been conditioned for 20+ years around how to navigate a website, will not know what to do when they visit your site. If they can’t find what they want, they will not stay on your site for long, which is bad news for your business.

On the other hand, putting careful thought into UI design when building your site or app means you will create something your users will love. If a user visits your website and they find it pleasing to the eye and simple to use, they are much more likely to spend some time there. Then, they might make a purchase.

Finally, your user interface is also an opportunity for branding. It’s a way to get your brand logo, palette, typography and style on to your users’ screens and into their pockets.


70% of website users look at lists with bullets, while only 55% of users will look at lists without them - source


21% of millennials will delete an app if they don’t like the way it looks on their phone’s home screen - source


57% of people won’t recommend a company with a badly-designed mobile site - source

How to design an effective user interface

Whether it’s for a desktop site or mobile app UI design, the key is simplicity. A simple website will delight your users and win business.

Here are five things you must consider:

  • Don’t try to reinvent the wheel – While you may want to pleasantly surprise your visitors, remember that they have been using the internet for two decades and mobile apps for one. They have specific expectations of what to expect when navigating. Don’t confuse them.
  • Make everything super-clear – Make everything on your site or app easily discoverable by labelling everything prominently. Draw attention to essential features.
  • Your site and app should be consistent with your brand – Use the same colours, fonts and styles that your customers are already familiar with.
  • Look at how your site is spaced out – Don’t put clickable (or tappable) objects too close together.
  • Give users feedback when necessary – Show them the next steps to complete the task they came to do.

Case Study: User Interface Design for The Self Space.

If you need some expert help, it’s time to talk to March.

March – UI Designers London

At March, we are experts in UI design, with a long track record of creating simple, beautiful sites and apps for our clients, such as Stem Cell Fairy.

Together, we’ll craft a site that guides your user towards their goal, while portraying your brand in its best light. We’ll look at:

  • Site layout
  • Steps to making a purchase
  • Colour palette, typography and style
  • Consistent branding across your site
  • Mobile responsiveness and app design

And much more.

We work in collaboration with our customers, so you are involved throughout the process. You can use our UI design services as part of a larger website-building project.

Increase engagement with great UI Design

Today’s web and mobile users do not have the time or the patience to search for too long to find what they want on a website. They know what they want and they want it now. Your user interface has to point them in the right direction, without intruding into their experience. It needs to be simple and easy.

When you get it right, your user interface can be an asset to your brand, something your users will tell their friends about. You have the opportunity to make something great. Do it!

Get in Touch Get in Touch
Talk to March today to find out more
Call: +44 (0)330 333 0252
E-mail: [email protected]

Featured Projects

We have worked with March for many years and they are great to work with. They are technically and creatively brilliant, and great fun too... not always a given! They genuinely care about understanding what we are aiming for and often articulate it better than we do. Our branding and our website are in hands that we wholeheartedly trust, and we thoroughly recommend them.
Priscilla Chase
Director, The Healthy Back Bag