If your business has a website or mobile app, you need to think about UI design. Creating a look and style for your site is your opportunity to delight your users. It can also be something that sets you apart from your competitors.
On this page, we’ll look at exactly what UI design is and why you need to consider it as part of your overall site build. We’ll also examine what makes up an effective user interface and how, as a UI design agency, March can help you create websites and apps that your users will love.
UI (user interface) design is the area of website design relating to the visuals of your site: the look and style. The aim of a UI designer is to create a site that looks appealing to the user, while being easy to use for reading and navigation. It takes place on websites, as well as mobile apps; Android design and iOS design are subgenres under the UI design catch-all term.
There are many components making up this branch of design, including:
However, in nearly every case, the goal of a UI designer is simplicity. You need to make your site or app as natural and intuitive for the user as possible.
UI design is sometimes confused with UX design. UI design is a component of UX design. UX is concerned with every element of the user experience, such as loading speeds and ad placement, while UI relates only to the look and style. UX is everything, while UI is the surface.
If you put no effort into the design of your user interface, your site will be a thrown-together mess. Users, who have been conditioned for 20+ years around how to navigate a website, will not know what to do when they visit your site. If they can’t find what they want, they will not stay on your site for long, which is bad news for your business.
On the other hand, putting careful thought into UI design when building your site or app means you will create something your users will love. If a user visits your website and they find it pleasing to the eye and simple to use, they are much more likely to spend some time there. Then, they might make a purchase.
Finally, your user interface is also an opportunity for branding. It’s a way to get your brand logo, palette, typography and style on to your users’ screens and into their pockets.
70% of website users look at lists with bullets, while only 55% of users will look at lists without them - source
21% of millennials will delete an app if they don’t like the way it looks on their phone’s home screen - source
57% of people won’t recommend a company with a badly-designed mobile site - source
Whether it’s for a desktop site or mobile app UI design, the key is simplicity. A simple website will delight your users and win business.
Here are five things you must consider:
Case Study: User Interface Design for The Self Space.
If you need some expert help, it’s time to talk to March.
At March, we are experts in UI design, with a long track record of creating simple, beautiful sites and apps for our clients, such as Stem Cell Fairy.
Together, we’ll craft a site that guides your user towards their goal, while portraying your brand in its best light. We’ll look at:
And much more.
We work in collaboration with our customers, so you are involved throughout the process. You can use our UI design services as part of a larger website-building project.
Today’s web and mobile users do not have the time or the patience to search for too long to find what they want on a website. They know what they want and they want it now. Your user interface has to point them in the right direction, without intruding into their experience. It needs to be simple and easy.
When you get it right, your user interface can be an asset to your brand, something your users will tell their friends about. You have the opportunity to make something great. Do it!
March have been a pleasure to work with from the very outset, whether it be discussing ideas for the brief, wireframes, UI, or visiting the client with us to gain a better understanding and scope of the project. The final work that March deliver is always of an exceptional standard and we're looking forward to working with them again on many more exciting projects.Dave Woods