March crafted a new visual identity, portfolio and stationery for commercial photographer Debbi Clark.
Debbi Clark is a celebrity photographer shooting portraiture and fashion all over the world. Debbi studied at Central St Martins and the London College of Printing. After leaving college she went on to cut her teeth as assistant to prolific fashion photographer Iain McKell, shooting for high profile magazines including Vogue, Homme, Italian Vogue, Tatler, Face and i-D.
Debbi wanted her brand to convey elegance and the utmost professionalism in order to attract new business within portraiture and more notably fashion. Debbi commissioned us to create a new visual identity and to redesign and build a new website to showcase her outstanding photography.
We reviewed Debbi’s positioning and what she was looking to achieve from a re-brand. Debbi's brand needed to be aligned with high-end lifestyle and luxury magazine clients. A series of messaging concepts was created and shown with usage examples before moving on to visual concepts. For the logotype we opted for a clean, sans serif font for her logotype and a business card printed on a thick uncoated paper stock. The end result was a visual identity that conveyed sophistication and reflected her brand essence.
One aspect we were keen to push was a full screen lightbox to present Debbi’s outstanding images effectively and without clutter. The lightbox was coded in a manner that would make it respond to touch gestures for those on tablets and smartphones.
The website was built on a fully responsive framework which made it scalable down to mobile without the need of a separate mobile site or app. As with the logotype we opted for elegance and utilised white space to the maximum effect.
The new website was launched in conjunction with Debbi's high profile photography exhibition at The Strand.
Since launch the site has provided an outlet for Debbi to consistently publish new work and details of forthcoming shows and exhibitions.
I contracted March to design & build my new website and revamp my brand identity with the whole experience being absolutely first class from start to finish. Past designers I worked with could never fully crystallise my vision - Peter and the team, however, have taken my vision and brought it to life exactly as I pictured it and have enhanced that vision! Across the whole process, March has been incredibly professional, not missed a single deadline and have been effortless to communicate with. I would thoroughly recommend them to anybody looking for branding, web design and digital services.Debbi Clark