Dishmatic
Brand Transformation
Increase Online Visibility
Brand Positioning
Brand Identity
Packaging
Point of Sale
User Experience Design
Website Design
WordPress Development
Elementor Development
Libman Brands UK designs, manufactures and sells highly effective household cleaning tools. Its foremost brand is the acclaimed Dishmatic® range, renowned for its innovative dispensing and refillable washing-up solutions.
Complementing this flagship product are a variety of equally impressive tools including the Bathmatic, Palm Scrubber, Glide Brush, and Linti, all designed to elevate the cleaning experience.
The
Challenge
Libman’s customer research revealed that although customers adore Dishmatic, the brand required a refresh to enhance the shelf appeal of its products and to better convey their advantages.
Embracing a bold, new brand, March’s objective was to set Dishmatic apart from its competitors while highlighting its ability to deliver outstanding results.
In addition to the Dishmatic handles, March undertook the packaging redesign for other items in the Libman range including Linti, Palm Scrubber, Glide, Bathmatic, and their Breast Cancer Awareness special editions.
The
Website
Interactive water bubble flourishes and animations were integrated into the new website to elevate the customer experience.
The introduction of the DishHub section on the website served as a focal point for customer interaction, featuring updates on product enhancements, seasonal promotions, and social media initiatives.
The Results
The launch of the new website led to an immediate 45% surge in visitor traffic, coupled with a notable 20% decrease in the bounce rate within the first month.
Enhancements to the mobile experience significantly improved user engagement, as seen by a remarkable 42% increase in visitors from iOS devices during the initial month.
By bringing the vibrancy and charm of Dishmatic to the online realm, March provided an engaging and distinctive platform for customers to connect with the brand.
