Festival of Media
Transform Internal Operations
Increase Online Sales
User Experience Design
Website Design
WordPress Development
Elementor Development
SEO Foundations
Website Performance
CRM Integration
Festival of Media celebrates and amplifies the best media campaigns in the world and sets global benchmarks for the industry to aspire to.
The
Challenge
The design was outdated and the colours and typography did not represent its offline branding. The marketing team also struggled to keep the content updated.
The challenge was to design a new website that positioned Festival of Media as an industry leader. The new site needed to be visually engaging, offering a strong user experience that encouraged brands to register for Festival of Media’s award programmes. Additionally, it had to allow the marketing team to manage content collectively and efficiently.
The Solution
March began by conducting user surveys and uncovering how customers and admins interacted with the Festival of Media website.
March proposed a new Information Architecture that transformed static content such as ‘Award Winners’ into dynamic datasets.
By replacing static, single-page data, the new structure simplified site management and enabled multiple editors to collaborate simultaneously. Each piece of content now possessed its own URL, facilitating deep linking and enhancing Search Engine Optimisation (SEO).
The new Festival of Media website designs embraced their offline branding by using a unique accent colour for each of its six award programs, reinforcing the brand’s visual identity.
March built the website on WordPress with Elementor, incorporating smooth page transitions and engaging video content to vividly showcase the brand.
Integration with two CRM platforms streamlined the website by reducing workflow and administrative tasks for sales and marketing teams.
Before launch, March produced a series of training videos for the Festival of Media team, teaching them the skills to confidently edit the website in Elementor, create campaign pages, add new Winners, and publish Press articles.
Festival of Media & M&M Global
The Results
March completely rebuilt the Festival of Media website from the ground up, enhancing usability, content management, and impact while reducing overhead.
The revised user journeys for the top-level content and each individual award programme provided quicker access to key content such as entry information, award categories and winners’ press kits.
The marketing team now has a powerful tool to effectively grow their business and online presence, along with a scalable platform that can expand alongside this growth.
The website was featured on a number of showcase websites including Awwwards for its strong user experience and intuitive user interface design.
All images © Festival of Media
