Sarah Vanrenen

CHALLENGES

Brand Transformation
Scale Business Internationally
Increase Online Sales

SERVICES

Brand Positioning
Brand Identity
Brand Stationery
User Experience Design
Website Design
WordPress Development
Elementor Development
E-Commerce Development
Website Performance

Sarah Vanrenen is one of the UK’s leading interior designers. A regular in the House & Garden Top 100, Sarah works on a range of residential and commercial projects around the world.

Known for her bold use of colour and pattern, Sarah guides her clients in the artful application of these elements across a range of residential and commercial projects worldwide.

More recently, Sarah has expanded her portfolio with an extensive collection of vibrant patterned fabrics and a growing range of handmade furniture and products.

The
Challenge

Sarah sought March’s expertise to craft a compelling brand identity and construct an e-commerce platform.

This transformation included rebranding from Vanrenen GW Designs to the more personal Sarah Vanrenen, reflecting a change in ownership. The existing brand, Vanrenen GW Designs, did not capture the essence and trajectory of the business. In the realm of branding, authenticity is key.

Sarah’s previous website, hosted on Wix, lacked functionality and did not support purchases or sample requests. The new interior designer website needed not only to showcase Sarah’s design expertise but also to promote her expanding product range to a new, global audience.

The Brand

Drawing inspiration from Sarah’s values, personality, and iconic Augustina Console Table, March developed a brand identity concept deeply intertwined with her origin story.

This hand-drawn design embodies the essence of craftsmanship, a core brand value. The logomark ensures brand consistency across digital and offline platforms.

To complement the logo are beautifully hand-drawn icons, adding a unique and artisanal character to the visual identity.

These bespoke elements are seamlessly paired with an elegant serif typography stack, while an earthy colour palette completes the look, creating a design that feels both refined and grounded.

The Website

The website Discovery sprint highlighted the need to simplify the path for both customers looking for products, and clients seeking interior design services.

Iconography played a leading part in improving and humanising the e-commerce interface.

March built the new interior design website on the popular WordPress and WooCommerce stack, with Elementor to facilitate the highly sophisticated design.

WooCommerce allowed Sarah to showcase customised e-commerce solutions for various scenarios, including products sold by roll, by the metre, with samples, or available upon request.

March also incorporated a range of delivery mechanisms to determine shipping rates, both in the UK and internationally.

"Thank you for all your hard work, patience and help on our branding and website. We are so grateful."

Sarah Vanrenen

Interior Designer

The Results

March crafted a stunning and unified brand identity that embodies Sarah’s vision and values.

The e-commerce store has proven exceptionally successful, allowing Sarah seamlessly to launch and sell new products to a global audience.

All images © Mike Garlick for Sarah Vanrenen

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