Anna Spiro
Brand Transformation
Scale Business Internationally
Increase Online Sales
Brand Identity
User Experience Design
Website Design
E-Commerce Development
Shopify Development
SEO Foundations
Website Performance
The
Challenge
Her existing website was limited in its capability and did not allow Anna to sell outside of her native Australia, leaving the brand unable to scale. The goal was to create a new brand identity and platform that would enable Anna to reach an international audience.
The Brand
The brand ident was formed from a custom serif typeface to represent its traditional roots, juxtaposed against an unconventional “i” to reflect the brand’s idiosyncratic character.
The Website
March also integrated custom e-commerce solutions into the Shopify platform, allowing for various product scenarios, including fabric by the metre, fabric samples, and bespoke product quotations.
Integration with Anna’s email marketing system and Instagram ensured a cohesive brand experience across her product range.
The Results
The collaboration process with Anna Spiro and her team was both inspiring and creatively rewarding.
March delivered a distinctive brand experience that embodies Anna’s vision and ethos, showcasing her unique products and dedication to her craft.
All images © Anna Spiro