Studio Hollond

CHALLENGES

Brand Transformation
Increase Online Visibility

SERVICES

Brand Positioning
Brand Identity
Branded Stationery
User Experience Design
Website Design
WordPress Development
Elementor Development

Studio Hollond is a boutique design studio situated in London that specialises in luxury interiors for residential and commercial spaces.

Phoebe Hollond, formerly of Beata Heuman, leads the studio, having been honoured as one of the top 100 interior designers by House & Garden in 2023 and recognised as a rising star in 2022 by the same publication.

Their design style is influenced by classical European architecture and detailing, with a touch of eccentricity running through.

The
Challenge

March was commissioned by founder Phoebe Hollond to create a brand identity and interiors website for Studio Hollond.

The goal was to transform the brand to better reflect its personality and values and appeal to a new audience without alienating existing customers.

The Brand

The project began with a discovery phase to understand the client’s objectives and determine the business strategy.

This stage informed the development of the brand positioning and personality, which were subsequently reflected in the website and supporting brand touchpoints.

Guided by Studio Hollond’s ethos and market positioning, March crafted a bespoke visual identity and value proposition statement to articulate its unique design philosophy.

This visual identity encompassed a logo, logomark, printed stationery and business cards.

March created a brand guidelines document for Studio Hollond, outlining visual elements including colour palettes and typography stacks. This ensured cohesive brand representation across all touchpoints.

Interiors Website

With Studio Hollond’s ethos clearly defined, the next phase involved translating the brand effectively into the digital realm.

Recognising the brand’s innate creativity, March developed a versatile interiors website design system using WordPress with Elementor.

Using Elementor gave Studio Hollond’s marketing team control over every aspect of their website without the need for coding expertise. It also allowed them full editability for the tablet and mobile versions of the website.

March implemented best practices to bolster the brand’s online presence.

This included configuring Google Analytics, Search Console, and Yoast for optimal SEO performance, while integration with Studio Hollond’s Instagram feed provided cross-linking opportunities.

The Results

Since its launch, Studio Hollond has garnered significant attention, securing prominent features in several leading interior design publications and websites, including recent accolades from House & Garden.

Studio Hollond was delighted with the new brand and interiors website. The marketing team can easily update the site with Studio Hollond’s latest projects, ensuring a fluid and intuitive experience for both staff and clients.