Self Space

Self Space Soho
CHALLENGES

Brand Visibility
Online Booking Platform

SERVICES

Brand Identity
User Experience Design
Website Design
WordPress Development
Elementor Development
SEO Foundations
CRM Integration

Self Space was founded in 2017 as the world’s first on-demand mental health service on the high street.

The service was set up by therapists Jodie Cariss and Chance Marshall who believe that “everyday mental maintenance” is an essential part of not just surviving, but thriving.

Their driving vision is to make therapy as ubiquitous as gyms and to have a practice on every high street across the UK.

The
Challenge

The key goal for Self Space was to establish itself as a challenger brand within a traditional sphere without alienating its core audience.

The brand needed to be memorable and relatable, and its website had to allow private and corporate customers to book sessions with their preferred therapist quickly and easily.

Self Space at Rivington Street Shoreditch
self space therapist website design
self space logo animation

The
Solution

Self Space features warm and welcoming pastel colours, complemented by a plainspoken logotype design.

Iconography Mental Health

Created with illustrator Hannah Alice, imagery such as zen stones and yoga poses were deliberately avoided due to their tired and clichéd nature within the sector, and simple iconography was embraced.

Self Space Website Designs

In 2023, March redeveloped the therapist website in Elementor.

Self Space’s team was expanding at pace, and the website needed to allow marketing executives the flexibility to create and publish new content quickly. Elementor facilitates this through its simple but powerful interface.

Self Space OOH Advertising

Drawing inspiration from the impactful campaigns crafted by the Self Space team, March translated their vision into digital experiences on the website. 

The new sections, including Open Letters, celebrated and amplified the brand’s unique aesthetic, all while ensuring that the tone, visuals, and messaging remained consistent.

MacBook Air Mockup Self Space Open Letters
Self Space Therapist Website Design

Gentle transitions and animations of the icons and logo were added into the therapist’s website to promote a feeling of calm and peace to new and returning visitors.

The user interface design blended seamlessly with the visual identity, providing customers with a consistent brand experience.
Self Space Mobile Website Design
Careers Self Space Design
Therapy Website Design Mobile
Therapist Mobile Website Design
Tablet Layout Therapist Website Design

Other new features include a Careers section that integrates with Monday.com and an Events section that integrates with EventBrite, streamlining workflow and admin for HR and Sales teams.

"We received such great support and guidance from March. They really helped us articulate our message, which is especially important given the sensitivity of the topic of mental health."
Jodie Cariss
Founder
Self Space
Shopify E-commerce Site for Self Space

In 2024, March built a new Shopify e-commerce store to enable Self Space to sell its branded products.

Selfspace Store
Self Space Shopify Store
Self Space E-commerce Store
"We really enjoy working with March. They are very approachable, kind and considerate in the way that they work, and they’re always very responsive. As a small business it’s reassuring to know we can rely on them."
Jodie Cariss
Founder
Self Space
Jodie Cariss and Chance Marshall

The Results

Self Space is an extraordinary success story. Since its launch, it has expanded from a small room in Shoreditch to five locations with over 200 therapists.

Automation on the new website has given time back to the Self Space team, allowing them to focus on what they do best: helping people manage their mental health.

The site has a strong SEO presence and consistently ranks in the top 3 on Google for its primary key phrases.

Photographs © Self Space
Illustrations by Hannah Alice
Therapists
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