HotelHub

HotelHub by March Branding
CHALLENGES

Brand Transformation
Increase Online Visibility

SERVICES

User Experience Design
Website Design
WordPress Development
Elementor Development
SEO Foundations
Website Performance
CRM Integration

HotelHub is an intuitive web-based platform designed to streamline the process of booking hotels for business travel.
Serving some of the world’s biggest travel management companies, HotelHub consolidates hotel tech stacks into one easy-to-use and fully customisable platform.

The
Challenge

HotelHub’s existing website failed to reflect its world-leading software. 

The website looked dated, with inconsistent colours and typography. It was also time-consuming for the marketing team to update.

March was tasked with building a new website that positioned HotelHub as the leader in its field through engaging storytelling and visuals.

The new HotelHub website needed strong UX and SEO to generate more leads, and the marketing team needed to be able to add content quickly and easily.

HotelHub Website Designer Team

The Solution

Through user surveys, heatmaps, and analytics, March uncovered insights into user perceptions and pain points.

The information architecture was prototyped using an iterated website wireframe to create an interactive, low-fidelity site for HotelHub’s stakeholders to test.

MacBook Pro 06 HotelHub IA Diagram

Developed on WordPress with Elementor, the new HotelHub website features GSAP animations that bring the brand to life and set it apart from competitors.

March’s designs embraced HotelHub’s branding, incorporating vivid accent colours, bespoke illustrations and infographics to enhance its visual identity.

HotelHub Website Design

The website structure was improved, with separate user paths for prospective customers and job seekers.

HotelHub Website Development

The new HotelHub website garnered praise from the design community for it’s strong user experience.

HotelHub Mobile Website
Mobile Website Design
Mobile Website Design
hh mobile 03

March also integrated the site with two CRM platforms – Salesforce and Hubspot – to streamline workflow for sales and HR teams.

HotelHub Responsive Website Elementor
"Thank you so much to your team!"
Sam Gilbertson
Head of Marketing
HotelHub

The Results

March delivered an attractive, user-friendly website that conveys HotelHub’s industry standing, communicates the brand message, and offers a succinct and satisfying experience.

The website has received several industry awards for its inventive and accessible design, including UX, UI, and Innovation Awards from CSS Design Awards and CSS Winner.

All images © HotelHub
Animations and iconography by Jenna Setford

Engagement Time
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Accessibility Score
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GTMetrix Score
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