Graphic Design

The art of visual communication

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Your business’ graphic design can set you apart from your competitors. When you get it right, it can help you reach beyond your customer base and into the wider world. It can be the true definition of your brand. However, creating something strong yet original is a challenge.

On this page, we’ll look at what makes up graphic design and why you need yours to be exceptional. We’ll also look at how, as a graphic design agency, March can help you craft something great.

Icons for Healthcare

What is graphic design?

Graphic design is the process of visual communication. When it comes to graphic design for brands, it’s creating a visual representation that speaks to your audience. There are several elements in play, including:

  • Illustration
  • Photography
  • Typography
  • Logos

When you think of some of the world’s most famous brands, such as Coca-Cola and Apple, you might think of their designs before you think of their actual products. The consistency and distinctiveness of their creative design make them instantly recognisable.

It’s important to distinguish the difference between graphic design for the web and print. Apart from the fact that they appear on different mediums, design for the web has to take account of how the user will interact with it. Design on the web can change over time, while for print, once it’s done, it’s done. Graphics on the web and print work to different standards of resolution and colour composition.

Why you need great graphic design

As we’ve established, the most successful companies make designs part of their brand identity. However, you do not need to be Coca-Cola to make use of it too.

You might employ graphic design in many areas of your business, including:

Graphic design influences everything about the way your brand is perceived visually, so you need it to be as well done as possible.

94%

94% of visitors will leave a website with a poor design - source

67%

67% of small businesses believe the importance of design to the success of a business will grow exponentially in the next five years - source

46%

46% of website users connect a website’s design to the credibility of the company - source

How to create effective graphic design

Crafting excellent graphic design is a challenge that causes you to evaluate your business, your audience and how you want to be seen by your customers or the wider world.

Here are some tips to great creative design for you to consider:

  • Use simple typography – It may be tempting to use some of the elaborate fonts that are on offer, but think of the reader, they just want something easy to read.
  • Be brand consistent – Make sure the fonts, colours and style match the rest of your branding. You can’t become instantly recognisable if all your designs are different.
  • White space – not every millimetre or pixel of your design has to be filled. White space gives breathing room to your design.
  • Use pictures – whether it’s a logo, illustration, a photo or anything else, a picture will draw a reader’s eye and remain in their mind.
  • Between the lines – straight lines in your design add impact to your message

Ideally, you want your visual designs to enhance your message, not get in the way of it. Think of the goals for your design and stick to them. Take away anything unnecessary.

If you need some expert help, it’s time to talk to March.

Beautifully Balanced Graphic Design

Case Study: The Healthy Back Bag

March – creative design agency

As a graphic design agency, March can help you bring your brand to life visually. We’ll help you design something that appeals to your target audience and enhances your message.

Together, we can create designs for your website, social media, marketing materials, or, just about anything else. We’ll look at:

  • Visual style
  • Brand consistency
  • Typography
  • Imagery
  • Colour palette

…and more. All of these will help you create something that gets your audience to act.

By sitting down and talking about your business, brand, customers and your goals for the future, we’ll create great graphics that help you get where you want to go.

Exceptional Graphic Design expertise

Exceptional graphic design isn’t just for Coca-Cola and Apple. Any company can create visual representations that set them apart from their competitors and convey a positive message to their audience.

Improve your visual communication Let us show you how
Talk to March today to find out more
Call: +44 (0)330 333 0252
E-mail: [email protected]

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