Your packaging could be the difference between a new customer picking your product from the shop shelf, or picking up that of your competitor’s. It could potentially win you a customer for life, or just as easily lose them. Consumers judge your product by its packaging before they ever get to find out what it can do, so you need to make it great.
On this page, we’ll look at what packaging design is, as well as tips for excellent packaging. We’ll also look at how, as a packaging design agency, March can help you create packaging that wins customers.
Your packaging is the material that contains your product. Packaging design is the process that allows your packaging to fulfil a wide range of functions. It has to be functional, holding your product, enabling it to be transported and stored. It needs to stand out from your competitors’ packaging in some way, as well as appeal to customers in-store and online.
There are three types of packaging, all with different functions and design needs:
While you need your packaging to be appealing to your customers, it also needs to convey information about your product. For example, food products must display ingredients and nutritional information.
Think about how you select products in a supermarket or shop.
Usually, you go with what you know, but sometimes you like to give something else a try. What goes through your mind? It could be price, or other features, but most of the time, you’ll make a snap decision based on what you see. That’s the packaging.
Great packaging appeals to the eye, the brain and the emotions. It stands out on the shelves. It states all the necessary features and benefits. It is also a reflection of the company brand.
If you make all those connections in a few split-seconds, you can win over a customer for potentially a very long time.
Designing exciting and appealing packaging is a challenge that causes you to think deeply about your product, your customers and how you want to be seen by the world.
Here are three aspects you need to consider before you start:
Once you have this in place, you need to think about colours, shapes, fonts and more. You must make sure your packaging is consistent with your business’ brand. When someone sees your packaging, you want them to associate it with your company and brand.
If you need some expert help, it’s time to talk to March.
Case Study: Packaging Design for EasyDo Products
March has a long and successful record of creating packaging that helps win customers and defines your brand. We’ll help design packaging that is innovative, functional and appealing. We’ll look at:
All of these will enhance your product with packaging that leaps off the shelves. Examples of our packaging design expertise include our work for Dishmatic.
By sitting down and talking to you about your business, your customers and how you want your brand to be seen, we’ll construct packaging that helps you achieve your goals.
With creativity and smart thinking, any brand, regardless of signs or budget, can create packaging that stands out from the crowd.
Make sure you take this opportunity to give your product an advantage over your competitors.