The design of your brochure could be the difference between success and failure for your business, so it’s important to get it right. You need to create a brochure that showcases your products and services, sets you apart from your competitors and drives potential customers to act. However, creating something that fulfils all these criteria is a significant challenge.
On this page, we’ll look at what makes an effective brochure and how you can create one. We’ll also look at how March, as a brochure design agency, can help you create a brochure that boosts your business.
A brochure is a small book, pamphlet or flyer designed to advertise a company’s products or services. You’ll find brochures in every size from A3 down to A4 and A5.
They’re effective because companies can use them to showcase all their products in one place. If they have a mailing list, they can send brochures out to introduce new products and jog customers’ memories about existing ones. Companies can also hand brochures out at events, trade shows, conferences and more.
Your brochure should have all of these things inside:
You may be wondering at this point, in the digital age, why we still make brochures? Brochures can still be effective, even in the time of the internet and email. People like something they can hold and refer to time and again. Brochures are harder to delete than emails. They allow you to give a personal touch, while there are no limits to the size of a brochure. Plus, you can actually email your brochure to customers if you wish, as a PDF.
Your brochure can be a potential customer’s first impression of your brand. So, you need a brochure that positions your business as reliable and effective, while getting them excited about buying from you. You also need it to stand out. That’s where creative brochure design comes in.
They must look good. Brochures are primarily a visual medium, so the best ones will contain fantastic images that draw the eye. The text will be simple yet effective, clearly stating to the reader everything they need to know. You may also want to incorporate creative designs, special paper stock and other innovative ideas.
Designing a brochure is a challenge that requires you to think deeply about the benefits of what do you, and how you present them to potential customers.
Here are some aspects you need to think about before you start?
Once you have all this in place, you need to think about graphic design, fonts, brand consistency and more. Your brochure must be an extension of your broader brand, with the same colours, typeface etc.
If you need some expert help, it’s time to talk to March.
As a brochure design company, March will help you create the perfect showcase for your products and services; something that will delight old and new customers alike.
Together, we’ll craft a brochure that achieves all your goals. We’ll look at:
By sitting down and talking to you about your business, your customers and the goals for your brochure, we’ll build something that stands out from the crowd and gets you where you want to go. Take a look at our work for Healthy Back Bag for an example of what we can do.
A brochure is your chance to create a first impression on which you can build a long-lasting relationship. It’s your opportunity to show your customers what they can expect when they buy from you. It’s an effective way to get them excited about what you can offer. Make it count.
The team at March took great trouble to understand the jewellery brand and what I wanted, and followed it through achieving a great result.Julia Lloyd George