Brochure Design

What is a brochure?

A brochure is a small book, pamphlet or flyer designed to advertise a company’s products or services. You’ll find brochures in every size from A3 down to A4 and A5.

They’re effective because companies can use them to showcase all their products in one place. If they have a mailing list, they can send brochures out to introduce new products and jog customers’ memories about existing ones. Companies can also hand brochures out at events, trade shows, conferences and more.

Your brochure should have all of these things inside:

• Company name and logo
• Contact details: website, email, phone, address etc
• Features and benefits of your products and services
• Images that show your products in their best light
• Other information your customers may want to know

You may be wondering at this point, in the digital age, why we still make brochures? Brochures can still be effective, even in the time of the internet and email. People like something they can hold and refer to time and again. Brochures are harder to delete than emails. They allow you to give a personal touch, while there are no limits to the size of a brochure. Plus, you can actually email your brochure to customers if you wish, as a PDF.

What makes a great brochure?

Your brochure can be a potential customer’s first impression of your brand. So, you need a brochure that positions your business as reliable and effective, while getting them excited about buying from you. You also need it to stand out. That’s where creative brochure design comes in.

They must look good. Brochures are primarily a visual medium, so the best ones will contain fantastic images that draw the eye. The text will be simple yet effective, clearly stating to the reader everything they need to know. You may also want to incorporate creative designs, special paper stock and other innovative ideas.

How to create a brilliant brochure

Designing a brochure is a challenge that requires you to think deeply about the benefits of what do you, and how you present them to potential customers.

Here are some aspects you need to think about before you start?

• What kind of paper will you use? – Your brochure needs to be the right size, but it also needs to be the right quality. If your brochure is printed on flimsy paper, potential customers might think your brand is insubstantial.
• Who will write your copy? – Sure, no one knows your business as well as you do, but can you write copy that persuades and excites?
• How will you distribute it? – Think of where your brochure will end up. If you’re giving it out at a trade show, you may want to get more creative to make it stand out.
• Where will you get your images? – Images are so important to the success of your brochure. Ideally, you need a professional photographer to create them. If you’re using stock images, try not to use the same ones everybody else uses.
• What’s your Call To Action? – What do you want the reader to do once they’ve been through your brochure? Make it simple for them to act.

Once you have all this in place, you need to think about graphic design, fonts, brand consistency and more. Your brochure must be an extension of your broader brand, with the same colours, typeface etc.

If you need some expert help, it’s time to talk to March.