Taking a presence at a trade show or exhibition can be an excellent way for businesses to build brand awareness and win customers. It’s a great opportunity for your company to get itself in front of a well-targeted audience who are in the market for the services you provide.
However, one problem is that your competitors know all of this too. You have to stand out from the crowd in every way. That’s where event branding and design comes in.
On this page, we’ll look at exactly what event branding is and why it is important. We’ll also look at how working with March can ensure you make an impact at your next exhibition.
Event branding means defining and setting out your brand in the setting of an event. This event will usually be a trade show or exhibition, but could be a market or a festival depending on the nature of your product. Event branding is slightly different to your usual company branding, in that you will want to try and incorporate something to match the event itself and appeal to the audience that attends.
The centerpiece of your event design will be your exhibition stand. Depending on your space, you may choose:
Whatever type of event stand you choose, you need to make sure it does its job of setting you apart from the herd and making customers want to visit.
Purchasing an event stand at an exhibition can be a significant outlay for your business, but if you get it right, the rewards are clear.
Events are an opportunity for you to go out there and meet your audience. You can talk to them about their pain points and position yourself as a solution. You can get feedback on what is working in the marketplace and what isn’t. You can win new customers and sell more products. Many big brands use events to launch new products into the market. What’s more, you can do it all over the world, taking your brand to new territories.
However, if your event stand and branding are dull and the same as everyone else’s, you’re likely to blend into your background while your competitors reap the benefits.
Case Study: Event Design and Branding for The Healthy Back Bag
48% of event exhibitors think an eye-catching stand is the best way to attract attendees - source
83% of exhibitors believe the most positive aspect of events is meeting new potential customers - source
43% of exhibitors will spend £500-£2000 on their show space design every year - source
An event stand needs to do three things:
Case Study: Event Design for Libman Products
Your requirements for your event stand depends on many things, so make a detailed plan before you start:
You will also need to think about the type of space you have purchased from the organisers. If you only have a small space, your design considerations will be different from what they would be if you have a large, prominent space.
You will need a stand, with branding that stands out and catches the eye of your attendees. You will also need to work out what you want to do with your floor space. Will you need a place to demonstrate your product? Will you have a space to talk to customers? You may also need marketing materials, such as flyers and business cards.
In today’s connected world, most events will have a digital presence. You will also have to consider how you want to promote your brand on the event’s website and mobile app.
If this sounds like a lot and you need some expert help, it’s time to talk to March.
If you’re looking for event branding and design which will set your company apart from your competitors at the exhibition, look no further than March. We are experts in telling brand stories in an events setting.
We’ll work with you to create branding that your customers, old and new, will want to find out more about, including:
By sitting down and talking about your business, your customers and what you want to achieve from your event, we’ll craft a show presence that will meet your goals.
When you exhibit at an event or trade show, you level the playing field between yourself and your competitors, even if they are much bigger. You all have an equal chance of making an impact and winning the day.
Branding and design can give you the edge you need. Don’t pass up this opportunity.
The exhibition stand looked great! We are so pleased with how eye-catching our exhibition booth appeared.Nathan Neumann