Your business’ website is your shop window to the world. It should show anyone who visits what kind of business you are and give a taste of what it’s like to work with you – all positive, of course.
If you’re an interior design business, how your website looks and feels is paramount. It should be a reflection of your values and outlook. After all, if a potential customer visits your site and finds an ugly, cluttered mess, they’re pretty unlikely to ask you to design the look of their home or business space.
In this article, we’ll review ten of the best interior designers websites around – how they look and why they work. How does your interior design website measure up?
Suzy Hoodless is one of Britain’s most highly-regarded interior design brands. Since opening her studio in 2000, Suzy and her team have been creating spaces that naturally complement the architecture and the client’s individuality.
The Suzy Hoodless website beautifully showcases the studio’s ‘vintage meets modern’ ethos. It’s colourful and confident, but crucially, easy to navigate. The logo also draws the eye, forgoing standard serif and sans fonts for vibrant, retro text.
Luke Edward Hall
Luke Edward Hall is one of the UK’s most popular up-and-coming interior designers. He has a classic style inspired by history and a sideways take on romanticism. He also writes a weekly design column for the Financial Times.
When you visit Luke’s site, you’re immediately taken to a front page with no obvious next step. However, clicking anywhere takes you to the main part of the site, which gives you all the info you need. Luke’s handwritten logo is a neat differentiation point compared to other designers’ cleaner choices.
Martin Kemp Design
At first glance, Martin Kemp’s site may feel somewhat serious, especially compared to some of the quirkier interior design sites out there. However, Martin’s target clients are the owners of luxury private homes, developments and superyachts, so there’s no doubt he knows his audience.
The colour scheme, laid out to match Martin’s stunning designs, oozes sophistication and helps to promote the scale of his creations. It’s worth visiting if only to see the ping pong table he created in collaboration with Little Halstock.
An animated version of the Turner Pocock logo greets you as you enter the site. Moving towards you on a blank screen, it creates a startling contrast when you finally reach the main site. Turner Pocock’s spaces are elegant and refined, yet also practical and fun – reflected brilliantly on this site.
Turner Pocock is proud to display its outlook across the site with real attention to detail. Even the Contact page has beautiful, bespoke, hand-drawn illustrations to set itself apart.
The ‘It Girl’ of UK interior design and the winner of House and Garden’s inaugural Interior Designer of the Year in 2018, Beata is famed for her fun, playful designs that make every room sing.
In 2019, Beata launched Shoppa (that’s Swedish for shop) to sell her fabrics and products. Created by March, the aesthetic of Shoppa perfectly captures Beata’s values of creativity, curiosity and excitement.
UK craftsmanship at its finest, Soane’s colour palette of rich browns expertly conveys its emphasis on the British tradition. However, unlike most interior design sites, Soane spins the focus onto its people rather than its creations. It also embraces modern communication techniques, with an autoplay video on the homepage rather than simply text.
Another fine touch is the hand-drawn illustrations and fonts on the product pages. It’s these little details and more that make Soane such an identifiable brand.
Stone Holland, formerly known as Caroline Paterson Interiors, is now run by Josh Stone and Phoebe Hollond. Stone Hollond’s striking interiors reflect the owners’ love of Italian mid-century flair and the glamorous lines of art deco.
The Stone Hollond logomark sits top and centre of the site’s homepage, creating a classic look and setting the company apart from other designers that opt solely for a logotype. The site gives individual projects their own distinct page, so each space gets the chance to shine, whether in progress or completed.
Retrouvius Reclamation & Design
It only takes a few seconds on the Retrouvius site to realise that you’re not in a conventional interior design world here. The logotype is totally unique, resembling a craft beer brand more than a design house.
Retrouvius began in 1993 making salvaged and reclaimed furniture, and its design studio applies those values to residential and commercial interior design. The site filters its project portfolio by style (e.g. urban homes, rural homes) to make it easy to navigate. The only downside is that some of the pictures are a little on the small side.
CADA specialises in food halls, restaurants and stores and has clients that range from Aldi to Fortnum and Mason. The CADA website has a more corporate style compared to other interior designers, which reflects the types of clients they aim at – think more architectural firm than quirky artists.
Images on the site are large, taking up most of the screen, with slideshow movement to add more visual interest. The brand colour palette of yellow and black subtly complements pages rather than overwhelming them.
Salvesen Graham is a London-based design studio influenced by the style of Georgian England but with an added modern twist.
The colour palette used on the site is striking, with white space making the navy and coral leap off the page. The contrast of serif fonts for the titles and sans serif for the body copy works well. However, it would be nice if the interior pages contained larger, clickable photos – and the pop-ups asking you to subscribe to their newsletter are a little too unavoidable.
I hope our list of the best interior designers websites has given you inspiration for your own site – what to have and perhaps what not to have.
At March, we’re specialists in creating websites for interior design businesses. We know how to create a brand that stands out from the crowd, reflecting your values and helping your target customers make the right decision.
Want to find out more? Get in touch.