Buzz posts to related learning and evolution. Becoming better and always moving forward to grow your knowledge.
Evolve + Lead
Brand Archetypes
Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.
Evolve + Inspire
Pictures of you: a custom font by my son, for everyone
Converting my son's doodles into a working font for everyone to use.
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9 Tips I’d tell my younger self about running a Design Agency
Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.
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Iterative Design Explained
Iterative design can save you money and help you create better products and services. I take a look at how and why you should adopt an iterative design process.
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User Personas: Uses and benefits
Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.
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Website Redesign Benefits
Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales?
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Slab vs Script: Know your Font types PT2
We look at the characteristics and differences between slab vs script fonts, plus how you can implement them in your work.
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Serif vs Sans: Know your Font types
Understanding typography and font types is an important skill for any designer. We look at two of the most prominent font types and how you can adapt them to your next project.
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CMYK vs Pantone
We review these popular print processes and the pros and cons of CMYK vs Pantone.
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Websites: Bespoke vs Off-the-shelf
There are pros and cons for both an off-the-shelf website and a bespoke website. Here we lay down our opinions on both to help you decide.