Evolve

Insights and inspiration.

Buzz posts to related learning and evolution. Becoming better and always moving forward to grow your knowledge.

Brand Archetypes Wheel Logos

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by Adam Maidment
23rd August 2021
10 minute read

Evolve + Lead

Brand Archetypes

Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.

Custom Font Scan

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by Peter Burch
3rd May 2021
3 minute read

Evolve + Inspire

Pictures of you: a custom font by my son, for everyone

Converting my son's doodles into a working font for everyone to use.

Advice to my younger self running a design agency

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by Peter Burch
15th October 2020
15 minute read

Evolve + Inspire + Lead

9 Tips I’d tell my younger self about running a Design Agency

Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.

Iterative Design

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by Adam Maidment
26th February 2020
8 minute read

Evolve

Iterative Design Explained

Iterative design can save you money and help you create better products and services. I take a look at how and why you should adopt an iterative design process.

UX Design Personas

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by Adam Maidment
27th January 2020
11 minute read

Evolve

User Personas: Uses and benefits

Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.

Website Design Benefits

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by Adam Maidment
10th January 2019
5 minute read

Evolve

Website Redesign Benefits

Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales?

Slab vs Script Fonts

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by Peter Burch
26th March 2018
4 minute read

Evolve

Slab vs Script: Know your Font types PT2

We look at the characteristics and differences between slab vs script fonts, plus how you can implement them in your work.

Serif Fonts

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by Peter Burch
16th March 2018
5 minute read

Evolve

Serif vs Sans: Know your Font types

Understanding typography and font types is an important skill for any designer. We look at two of the most prominent font types and how you can adapt them to your next project.

March Business Cards - Pantone vs CMYK

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by Peter Burch
2nd February 2018
5 minute read

Evolve

CMYK vs Pantone

We review these popular print processes and the pros and cons of CMYK vs Pantone.

Bespoke Website Design

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by Adam Maidment
23rd November 2017
6 minute read

Evolve

Websites: Bespoke vs Off-the-shelf

There are pros and cons for both an off-the-shelf website and a bespoke website. Here we lay down our opinions on both to help you decide.