Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.
Converting my son's doodles into a working font for everyone to use.
Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.
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by Adam Maidment
21st December 2017
3 minute read
As 2017 closes and March nears its 3rd birthday, we look back on the year and summarise the key points for our London agency.