Co-founder and director Adam Maidment brings nearly 25 years of development experience to his role at March, where he leads our technical arm, working with a team of developers and programmers. His broad knowledge of languages and platforms drives the delivery of award-winning websites for clients including Hotel Hub, Business Design Centre and Sarah Vanrenen.
A skilful communicator, Adam is adept at simplifying complex information for clients and collaborators. Our clients value his commitment to understanding their business objectives and challenges, as well as his expertise in finding and implementing effective solutions. Adam and Peter are two sides of the same coin, with Peter’s expertise in design coupling with Adam’s technical experience and ability to translate a concept into a real-world application.
Before founding March, Adam led teams at successful agencies delivering projects for clients such as InterContinental Hotels, Mishcon de Reya, David Lloyd and Rank Group. His holistic approach and strategic thinking results in high-functioning websites, user-centric platforms and data-driven integrations that support business growth and boost brand awareness.
7 Questions with Adam
What’s the best piece of career advice you’ve ever received?
Describe your approach to design in three words
What inspires you?
If you hadn’t pursued a career in design, what might you have done instead?
For a long time I wanted to be a doctor, and as a young kid I was really into biology, but I don’t think I would have pursued that through school. The easiest option would have been to become a carpenter and follow in the family trades – my Dad is a carpenter, my brothers are a plumber and plasterer, and my uncles are plumbers, carpenters, and decorators. But my brain is more wired for technical thinking and problem solving.
For a long while, I was aiming for a career in acting, studying Drama at GCSE and A-Level (my biggest audience was a full house at the Alban Arena in St Albans). In the end, if I had my way I would have gone into film – either as a camera operator or more likely an editor.
How do you like to spend time away from your desk?
I’m a nerd and that’s the crux of it so I have various hobbies that revolve around PC gaming and VR, electronics and modelling, but my real passion is videography. I love filming and editing and I’ve been doing it since I was about 8 years old on my Dad’s VHS camcorder. I even went on to co-found the Leicester University Student TV station (LUST) as Assistant Director General. Check the credits on the video below!
Years on, I now have two YouTube channels that I’ve been working on based around my aforementioned hobbies.
I should probably mention that I’m not a total hermit and love walking and hiking. I walk at least an hour a day, every day – got to get those steps in to combat being sat on my bum all day!
What’s your top tip for a day out in London?
I don’t have one. I’m a country bumpkin at heart. My family hails from Dorset and settled in Hertfordshire in the 1970s, but we’re still rural. I love visiting London and there is so much to see and do, but I think I enjoy it because I know I can come back to the countryside at the end of it all.
