Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.
Converting my son's doodles into a working font for everyone to use.
Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.
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by Adam Maidment
23rd November 2017
6 minute read
There are pros and cons for both an off-the-shelf website and a bespoke website. Here we lay down our opinions on both to help you decide.