Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.
Iterative design can save you money and help you create better products and services. I take a look at how and why you should adopt an iterative design process.
Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.
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by Peter Burch
15th October 2020
15 minute read