Brands need to connect with their audience in a deep and meaningful way in order to build authenticity, loyalty and trust. Brand archetypes provide a framework based on human psychology to help your company build a worthwhile and valuable relationship.
Converting my son's doodles into a working font for everyone to use.
Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here I look at how designers - myself included - can be better at business.
+44 (0)330 3330252
by Adam Maidment
23rd August 2021
10 minute read