You’re almost there with your new campaign page. The copywriter has written their prose, the developer has built the landing page and your digital marketeer has optimised and added the necessary tracking tags. Now the final part - you just need that one image to complete the look; the deal breaker; the conversion king... cue firing up your go to stock image site and spending hours trawling through "hipsters drinking coffee" and dodgy infographics in search of that killer photo. There's just one thing - Getty want 500 quid for it.
To help lift you out of stock image hell we've composed a list of four free stock image websites that have beautiful images to help with your campaigns.
Founded in 2014 years ago as a Tumblr blog, Unsplash has grown into an industry-leading photography community. It has become a source of inspiration for everyone from award-winning writers to industry-titans like Apple, and millions of creators worldwide.
Unspash features curated collections by leading start-ups including WeWork, Trello (our preferred project management software), StickerMule and others. There's a decent Explore feature which categorises images by the most popular search terms, eg, Work, Nature, Office, etc.
What makes Unspash stand apart however is it’s Community and Events sections. For instance the Unspash Ambassadors often run photo walks and expeditions within their hometowns, giving the site a true grassroots feel.
Death To Stock
Death To Stock send free, curated 'photopacks' directly to your inbox each month.
Used by brands including TED, Twitter and Spotify, Death To Stock place emphasis on storytelling with each pack having its own narrative.
For those willing to spend a little extra their Premium Membership at $15 a month allows unlimited downloads, access to over 1500 existing photos and two photopacks each month. The membership also means you give a little something back to the photographer without breaking the bank.
By 2013 aspiring photographer Viktor Hanacek was frustrated that his images were being rejected by other paid stock sites. His solution was simple - to create his own website and give his work away for free. Now with over 3 million downloads, Pic Jumbo is a decent resource for free to use photos and illustrations, all created by Viktor himself.
Like Death To Stock there is also a Premium Membership option that starts at a modest $10 per month. We say good on you, Viktor!
IM FREE is a curated collection of free design resources including photography, all available for commercial use.
Collections are grouped by subject matter and are of a generally good quality, although attribution to the creator is typically required.
So don’t get bogged down with the same old crap, save your pennies for your marketing campaigns and take a look at these great free stock image resources.