Design Insights

Strategy

Design Insights so rich they should come with their own off-shore bank account.

What is Blanding?

More and more brands are trending towards a certain look, feel, and attitude – a blandness that makes all logos look the same. This is counterintuitive when it comes to making an impact and leaving a lasting impression on potential customers.

March Meets… Julia Lloyd George

In this month’s edition of ‘March Meets’, London jewellery designer Julia Lloyd George reveals how she built her brand from the ground up and the challenges she overcame as a woman in a male-dominated industry.

How to Market your Brand in America

When it comes to interior design, the ‘special relationship’ is proving reciprocal, with US homeowners increasingly choosing to work with leading British designers. We share some advice for marketing your brand in the USA.

March Meets… Fran Lee (Flourish Group and BBC Interior Design Masters)

Designer Fran Lee of The Flourish Group and BBC Interior Design Masters spoke to us about the highlights of her career and the importance of collaboration when designing community spaces.

March Meets… Jen Bernard (Bernard Interiors)

Jen Bernard, founder and creative director of Bernard London and Bernard Interiors, reveals the challenges she faced when launching her studio, her advice for other entrepreneurs, and her proudest professional achievement.

March Meets… Jodie Cariss (Self Space)

Jodie Cariss, founder of pioneering therapy provider Self Space, shares her advice for entrepreneurs, the importance of rest, and the power of saying sorry.

March Meets… Beth Sherman (Women In Agencies and Signify Digital)

For this month’s ‘March Meets’, Beth Sherman, founder of Women in Agencies and co-founder of Signify, shares her advice on scaling a business and building a community.

How to Name a Brand in 8 Steps

Whether you’re setting up a company, launching a new business line or undertaking a rebrand, choosing a name is often the first step. It can also be the hardest. Here's how we do it.

March Meets… Harmony Crawford (Ones & Heroes)

Our interview series ‘March Meets’ launches with Harmony Crawford, co-founder of Ones & Heroes. Harmony shares her insights on data strategy and the evolving role of technology in business.

How to Launch a Product Range: 5 E-commerce Tips for Interior Designers

The business of interior design continues to grow. To capitalise on this success, many studios are now launching their own product ranges to complement their services.

5 Important Reasons to Clean Customer Data

Poor quality data can lead to inaccurate decision-making, increased costs, and lost revenue. In this article, we will explore five important reasons why it is essential to clean your customer data.

Brand Archetypes

Build valuable relationships with your customers with the use of human psychology.

9 Tips For My Younger Self On Running a Design Agency Successfully

Being a good designer doesn’t necessarily mean you’ll be good at running a design agency. Here, I look at how designers can improve their business skills.

Iterative Design Explained

Iterative design can save you money and help you create better products and services. I take a look at how and why you should adopt an iterative design process.

What are user personas and why are they important?

Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.

The Root of Successful Agency Partnerships

Collaboration is an important part of our ethos at March. We work closely with our clients to gain a better understanding of their business.

Website Redesign Benefits

Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales?