Design Insights

Brand

Design Insights so rich they should come with their own off-shore bank account.

10 Best Interior Designer Websites for Inspiration

If you’re an interior design business, how your website looks and feels is paramount. We review ten of the best interior design websites around – how they look and why they work.

The Power of Effective Colour in Branding

In this post, we will explore the power of colour in branding and provide tips for choosing the right colour palette for your business.

Blanding: be bold or be forgotten – the dangers of bland branding

More and more brands are trending towards a certain look, feel, and attitude – a blandness that makes all logos look the same. This is counterintuitive when it comes to making an impact and leaving a lasting impression on potential customers.

Brand Archetypes

Build valuable relationships with your customers with the use of human psychology.

What are user personas and why are they important?

Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.

Website Redesign Benefits

Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales?

Slab vs Script: Understanding Font Types pt2

We look at the characteristics and differences between slab vs script fonts, plus how you can implement them in your work.

Serif vs Sans: Understanding Font types

Understanding typography and font types is an important skill for any designer.

CMYK vs Pantone – Which colour space should I use and what is the difference?

We review these popular print processes and the pros and cons of CMYK vs Pantone.

How important is product photography?

Product photography is important. Getting it right can improve your sales and brand perception in more ways than you may realise.