Design Insights

Brand

Design Insights so rich they should come with their own off-shore bank account.

The Art of Luxury Branding in 5 Steps

Luxury is an elusive concept that defies definition. It suggests exclusivity and prestige, comfort and care. In the world of interior design, luxury brands are known for their craft and expertise, often specialising in the prime residential or premium hospitality spaces.

How to Create a Custom Font

A custom font can enhance a brand’s identity and authority. Our Design Director shares some of the benefits and drawbacks of using a custom font, and how to create your own.

How to Market your Brand in America

When it comes to interior design, the ‘special relationship’ is proving reciprocal, with US homeowners increasingly choosing to work with leading British designers. We share some advice for marketing your brand in the USA.

The Art of Interior Photography with Mike Garlick

Great photos are essential for any portfolio site, but shooting an interior requires preparation and skill. We spoke to interior photographer Mike Garlick to get some expert tips on photographing a home.

The Art of Interior Photography with Elina Pasok

Great photos are essential for any portfolio site, but shooting an interior requires preparation and skill. We spoke to interior photographer Elina Pasok to get some expert tips on photographing a home.

20 Best Interior Designer Websites for Inspiration

If you’re an interior design business, how your website looks and feels is paramount. We review our 20 best interior design websites – how they look and why they work.

Our Top 10 Elementor Websites for 2025

We’ve put together a list of our Top 10 sites that use Elementor, and explore what makes them special.

How to Name a Brand in 8 Steps

Whether you’re setting up a company, launching a new business line or undertaking a rebrand, choosing a name is often the first step. It can also be the hardest. Here's how we do it.

The Power of Effective Colour in Branding

In this post, we will explore the power of colour in branding and provide tips for choosing the right colour palette for your business.

Blanding: be bold or be forgotten – the dangers of bland branding

More and more brands are trending towards a certain look, feel, and attitude – a blandness that makes all logos look the same. This is counterintuitive when it comes to making an impact and leaving a lasting impression on potential customers.

Brand Archetypes

Build valuable relationships with your customers with the use of human psychology.

What are user personas and why are they important?

Creating personas is a great way to rapidly identify user needs. We explore how this drives the design of successful products and services.

Website Redesign Benefits

Is your website looking a bit old-fashioned? Has it become a bit slow and cumbersome of late? Do you yearn to integrate that new shopping cart functionality that will boost sales?

Slab vs Script: Understanding Font Types pt2

We look at the characteristics and differences between slab vs script fonts, plus how you can implement them in your work.

Serif vs Sans: Understanding Font types

Understanding typography and font types is an important skill for any designer.

CMYK vs Pantone – Which colour space should I use and what is the difference?

We review these popular print processes and the pros and cons of CMYK vs Pantone.

How important is product photography?

Product photography is important. Getting it right can improve your sales and brand perception in more ways than you may realise.