Grace Hinchen

CHALLENGES

Brand Transformation

SERVICES

Brand Positioning
User Experience Design
Website Design
Shopify Development
E-Commerce Development

Grace Hinchen is a fine-art photographer based in the Hamptons, NY.

Grace’s style is relaxed and unpretentious, capturing the feel of coastal living in destinations such as Byron Bay, Florida and the Hamptons.

Embracing her wandering Aussie spirit, and her love of everything beach-related, Grace’s photographs bring natural colours and iconic scenes from around the world to life.

The
Challenge

Grace sought March’s expertise to redesign her e-commerce photography website and enhance her brand in a way that reflects the artistry, passion and craft inherent in her beautiful prints.

She wanted to attract a new audience of discerning homeowners and interior design lovers looking for unique, handcrafted artwork to display in their homes.

The Solution

March created a new, clean and timeless design for the site, applying pops of sand and coral to tie back to Grace’s relaxed, coastal living vibe.

The new search categories allowed visitors to filter products by subject matter – such as aerial scenes, ocean pools and yachting – or by destination.

This meant customers could more easily browse and shop prints that represented their own personal interests and passions.

March integrated custom e-commerce solutions into the Shopify platform, allowing for various product scenarios, including dynamic sizes and finishing options.

Grace’s beautiful images take centre stage on the website.

Additional integration with an email marketing platform and Instagram ensured a cohesive experience for Grace’s brand.

"Thank you for your work on our e-commerce photography website. It's been a very positive experience, and we are extremely pleased with the new Shopify site's functionality, design, and product indexing - we have received a great response already."

Grace Hinchen

Photographer