Rupert Bevan
CHALLENGES
Brand Transformation
E-Commerce
SERVICES
Brand Identity & Logo
Brand Guidelines
Brand Stationery
Creative Direction
User Experience Design
Website Design
Shopify Development
Website Performance
For over 25 years, Rupert Bevan has been known for designing and making exceptional bespoke furniture, cabinetry, shelving and mirrors in its Shropshire workshops.
Shaped by a deep respect for materials, a sensitivity to finish, and a commitment to traditional craft, Rupert Bevan sets a benchmark for British craft. It is trusted by leading interior designers to create distinctive pieces for some of the world’s most considered spaces.
The
Challenge
In 2023, Rupert Bevan launched the RB Collection, a curated range of furniture influenced by decades of bespoke making.
The team appointed March to redesign the Rupert Bevan brand and build a new website to present and promote the RB Collection. The website also needed to support enquiries for bespoke products, with improved accessibility for clients.
The Brand
Working closely with the Rupert Bevan team, we refined the existing visual language to create a more cohesive and elevated brand system.
The new identity is defined by restraint and materiality, allowing the workshop’s craftsmanship to take precedence.
We carefully refined typography, spacing, and tone to bring greater clarity and consistency across the system.
We also introduced a series of hand-drawn illustrations to emphasise the unique, handcrafted nature of each Rupert Bevan piece.
The Website
We built a new website in Shopify, which presents the RB Collection in a clear and accessible way while providing flexibility for future growth.
High-definition video and beautiful photography lead the experience, while a clear hierarchy guides users through the RB Collection, bespoke projects, and case studies.
We restructured product and category pages to better support discovery, allowing interior designers to browse intuitively, while also making them aware of the extent of customisation available.
We integrated the site with Mailchimp and HubSpot, enabling automated lead capture, structured enquiry management, and targeted email communications across bespoke and collection customers.
New site features rich hues and colours redolent of Rupert’s showroom and workshop for a cohesive brand experience.
The result is a seamless mobile-first experience with subtle motion and a calm, refined interface that reflects the physical quality of the work.
"March built a fresh, creative website that perfectly captures our brand identity. They took the time to understand our business and clients before translating our vision into a website that’s fully scalable as we continue to grow. They made the project stress-free, keeping us in the loop with clear updates at every step of the way."
Stacey Miotto
Marketing Manager
Rupert Bevan Ltd
Rupert Bevan Ltd
The Results
The new digital experience and branding positions Rupert Bevan with greater clarity and presence, emphasising their craftsmanship while providing a more intuitive way to explore its work.
It marks a considered step forward for the brand, balancing heritage, materiality, and usability.
All images © Rupert Bevan
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