London Design Group

CHALLENGES

Brand Transformation

SERVICES

Brand Identity & Logo
Brand Guidelines
Creative Direction
User Experience Design
Website Design
WordPress Development
Elementor Development
Website Performance

Established over 25 years ago by Jean Notman, London Design Group (LDG) is a London-based studio of creative, multidisciplinary and passionate interior designers.

LDG curates bespoke interiors for private clients and property developers, crafting spaces that are both beautiful and functional. Their work has been widely recognised within the design community, having won the International Design & Architecture Awards in 2018, 2020 and 2021.

The
Challenge

LDG appointed March to create a brand identity and a new website that positioned them as a leading, luxury interiors studio.

LDG’s previous website lacked functionality and did not present their award-winning projects in a way that reflected their prestige.

The new website needed to showcase LDG’s residential design expertise and also promote the projects they successfully deliver for developers. It needed to be easy for the team to manage, allowing them to add new projects and articles on a regular basis.

The Brand

March led a Brand Discovery phase to uncover the values, vision, target audience, and personality of LDG.

To reflect the brand’s particular presence and client base, March drew inspiration from the City of London to craft a timeless and elegant logomark.

The logo was paired with a beautifully crafted, contemporary typeface that features distinct strokes and flares.

The Website

March built the new London interior designer website on WordPress, using Elementor to create a quietly luxurious aesthetic that keeps the focus on LDG’s residential and commercial design projects.

Parallax effects were added to allow photography to look layered, adding depth and greater visual interest to the pages.

With a primarily mobile audience, March optimised the site to deliver an equally smooth experience for smaller screens.

To enhance the user experience, a beautiful, bespoke animation greets users when they first arrive on the London interior designer website.

"We are absolutely thrilled with our new website! The team really understood our vision and brought it to life with elegance and style. The logo especially is spot-on – chic, timeless and a perfect reflection of our brand. A fantastic experience from start to finish."

Andrea Ching

Director London Design Group

The Results

March created a fast, visually striking website, which reflects LDG’s industry standing and ambition.

The creative process with the London Design Group team, which included interiors photographer Elina Pasok and Nathan Howard from HN Media, was collaborative and inspiring.

The team can now effortlessly update the site with their latest interior design projects, press coverage, and journal posts, ensuring a seamless experience for both existing and new customers.