Vanrenen Hanbury
Brand Transformation
Scale Business Internationally
Increase Online Sales
Brand Positioning
Brand Identity
Brand Stationery
User Experience Design
Website Design
WordPress Development
Elementor Development
E-Commerce Development
Website Performance
Vanrenen Hanbury is one of the UK’s leading interior designers. A regular in the House & Garden Top 100, the studio works on a range of residential and commercial projects around the world.
Known for their bold use of colour and pattern, Sarah Vanrenen and Laura Hanbury guides their clients in the artful application of these elements across a range of residential and commercial projects worldwide.
More recently, the studio has expanded its portfolio with an extensive collection of vibrant patterned fabrics and a growing range of handmade furniture and products.
The
Challenge
This transformation included rebranding from Vanrenen GW Designs to the more personal Sarah Vanrenen, followed by Vanrenen Hanbury, reflecting a change in ownership. The existing brand, Vanrenen GW Designs, did not capture the essence and trajectory of the business. In the realm of branding, authenticity is key.
Sarah’s previous website, hosted on Wix, lacked functionality and did not support purchases or sample requests. The new interior designer website needed not only to showcase Sarah’s design expertise but also to promote her expanding product range to a new, global audience.
The Brand
Drawing inspiration from their values, personality, and iconic Augustina Console Table, March developed a brand identity concept deeply intertwined with Vanenen Hanbury’s origin story.
This hand-drawn design embodies the essence of craftsmanship, a core brand value. The logomark ensures brand consistency across digital and offline platforms.
The Website
Iconography played a leading part in improving and humanising the e-commerce interface.
March built the new interior design website on the popular WordPress and WooCommerce stack, with Elementor to facilitate the highly sophisticated design.
WooCommerce allowed the studio to showcase customised e-commerce solutions for various scenarios, including products sold by roll, by the metre, with samples, or available upon request.
The Results
March crafted a stunning and unified brand identity that embodies Vanrenen Hanbury’s vision and values.
The e-commerce store has proven exceptionally successful, allowing Sarah and Laura to seamlessly to launch and sell new products to a global audience.
All images © Mike Garlick for Sarah Vanrenen
