The ‘Dishmatic family’ is a range of dispensing and refillable washing-up tools, including the famous Dishmatic Handle. It’s made by EasyDo Products, a British, family-owned company with a wide range of products and many loyal customers.
At March, we’ve been working with EasyDo Products for several years, including redesigning Dishmatic’s packaging to help them stand out better on the supermarket shelves.
During their rebranding, it became apparent that Dishmatic would need a new website. EasyDo wanted a site that would reflect Dishmatic’s new branding as ‘your dish friend’ and be exciting to customers, as well as educate new customers on what they can do with Dishmatic.
The new website would also need to be CMS-driven and simple enough for the team to maintain. Oh, it also had to be ready to launch alongside the new Dishmatic range.
We had to get moving!
Our idea was to use the latest web design innovations to bring Dishmatic’s new packaging to life, through a combination of animation and interactivity.
We began by creating prototype web pages to show the content layout and how customers would navigate around the site. We loaded these prototypes into the InVision app, which allowed us to add interactivity and record the client using them in real-time. The client could deliver feedback directly into InVision, which improved communication between our design team and EasyDo.
Once EasyDo approved the prototypes, we worked with Dishmatic’s product design team on how to get their vibrant new packaging to work on the web.
Dishmatic was already a popular, established product, but our new site made people look at it in a different way.
In the month after launching the new site, there was an immediate 45% increase in visitors, with a 20% reduction in the bounce rate.
The mobile experience on the site was much improved compared to what was there before. In the first month, the site received a 42% increase in visitors from iOS devices.
The new DishHub section of the site provided a central point for customer engagement, with posts on updates to the product, seasonal promotions and social media campaigns. The new website did a great job of bringing the fun and colour of Dishmatic into the online world, as well as providing a unique platform for customers to engage with the brand.
EasyDo loved the new site and launched it in tandem with their new product range as it appeared on shelves across Europe.
Having undertaken an extensive re-brand which included new logos, packaging and brand guidelines, March designed a consumer site which reflected our new identity stylishly and effectively.Nathan Neumann