Turnell & Gigon

CHALLENGES

Brand Transformation

SERVICES

Brand Identity & Logo
Brand Guidelines
Brand Stationery
Creative Direction
User Experience Design
Website Design
WordPress Development
Website Performance

Founded in 1982 by Robert Turnell and Monique Gigon, Turnell & Gigon is a globally renowned distributor of premium fabrics, wallpapers, and trimmings.

By bringing together some of the world’s most respected fabric houses under one roof, T&G acts as a trusted curator for top interior design studios.

In 2024, the King granted Turnell & Gigon a Royal Warrant in recognition of its continuing work as a supplier to the Royal Household.

The
Challenge

2026 marked a new chapter for Turnell and Gigon, and the team instructed March to create a distinctive new identity and design a website that reflects its status as a heritage brand and royal warrant holder.

The Brand

Working closely with the marketing team and the directors, we created a comprehensive brand system for Turnell & Gigon.

At the heart of the new identity is a bespoke ampersand, symbolising the company’s relationship between supplier and designer, while subtly forming a ‘T’ and a ‘G’.

The woven appearance of the emblem references textiles in a refined and understated way.

We also created a quietly luxurious stationery set on duplexed and debossed GF Smith Colorplan.

The Website

We designed a new website, incorporating beautiful imagery and intelligent journey mapping, to enhance and simplify the user experience.

New ‘Supplier’ and ‘Genre’ pages combine bold, statement images with curated product libraries to engage visitors and invite exploration.

The new site also delivers a seamless mobile experience, with fluid transitions.

"March understood instinctively what we were trying to achieve: a new identity and website that honours our heritage while looking forward with confidence. With a collection as extensive and varied as ours, the challenge was clarity: creating a digital experience that is genuinely informative and easy to navigate, without overwhelming the visitor. They met that challenge with both rigour and creativity. Their collaborative approach and professionalism throughout made the process a pleasure. We are delighted with the result."

Naomi Glynn

Head of Brand and Marketing
Turnell & Gigon

The Results

Turnell & Gigon’s new visual identity and website celebrate its prestigious legacy while looking ahead to an exciting future.

Images © Turnell & Gigon

Performance Score

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Best Practices

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Accessibility

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